The Regional Municipality of Wood Buffalo (RMWB) launched a transit advertising campaign to reach residents across Fort McMurray and surrounding communities.
The goal was simple: increase public awareness of municipal programs and services through high-visibility, everyday placements.
We designed a transit campaign that is easy to read, easy to understand, and visible across the city.
Transit Advertising Design
Bus wraps and transit graphics designed for maximum visibility across RMWB routes.
Messaging Development
Short, clear copy focused on municipal services, programs, and community information.
Large-Format Design Optimization
Layouts built for readability at a distance and in motion.
Production Support
Oversight to ensure quality and consistency across all placements.
Residents saw RMWB messaging regularly during daily commutes.
Transit placements expanded visibility across multiple neighbourhoods.
Clear and unified visuals improved recognition and trust.
Transit advertising works because it is repeated, visible, and part of daily life.
For municipalities, this means better communication with the public—at scale.
We understand the vital role that effective communication plays in the success of any business. Our experienced team is passionate about creating innovative solutions that not only enhance your brand, but also connect with your audience and help you achieve your goals.
