PJC’s strategies have been instrumental in aligning our brand with the high standards we deliver to our clients. Their expertise and elevated services have given UBS LLC a competitive edge in a challenging market.
UBS LLC Leadership
Legacy, made contemporary, without losing an ounce of trust.
Location
New York, United States
Sector
Construction engineering
Founded in 1931, UBS engineers the hoisting, scaffolding, protection and access systems used on the buildings people know by name: the Statue of Liberty, Grand Central, the Washington Monument, the Jefferson Memorial, Canary Wharf. Ninety-five years of that record, carried by a brand that read like a supplier of equipment rather than the engineering firm behind the landmarks.
A repositioning that carried ninety-five years of trust forward rather than trading it away. We modernised the identity, the language and the digital presence while keeping every signal that tells a general contractor this firm has been solving these problems since 1931. In a business where the risk is measured in lives, heritage is not nostalgia. It is evidence.
A brand that presents UBS as what it is: an engineering company whose work is invisible by design and holds up on the most scrutinised structures in North America. The reputation was never the problem. The brand was.
PJC’s strategies have been instrumental in aligning our brand with the high standards we deliver to our clients. Their expertise and elevated services have given UBS LLC a competitive edge in a challenging market.
UBS LLC Leadership