A regional name, built for a national stage.
Location
Alberta, Canada
Sector
Energy services
100% Indigenous owned and based in Fort McKay, BME is the largest First Nations-owned fluid-handling company in northern Alberta. Everyone in the region knew the company. Almost no one outside it did, while BME was bidding against national operators for the same contracts, and being assessed by the same procurement teams.
A surround-sound mandate rather than a project: brand, corporate communications, campaign, content, digital and production run as one continuous program, so that every point of contact, whether a client, a recruit, a partner or an awarding body, met the same company saying the same thing.
BME now presents at the scale it had already reached, and competes for national work on equal terms. The relationship has continued well past the original mandate, most recently into a full rebuild of the company’s website content, which is how most of our work goes.