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Anti-Slip Products

TRAX

Anti-Slip Products

TRAX Anti-Slip, a global leader in innovative safety solutions, partnered with Paul Jen Communications (PJC) to execute a comprehensive rebrand and strategy refresh. With a mission to elevate workplace safety worldwide, TRAX Anti-Slip required a bold, unified identity and cohesive messaging to reinforce their leadership in the anti-slip and floor safety industry.

WHAT WE DELIVERED

Global Rebrand:

  • Designed a modern, versatile logo and refined visual identity to reflect TRAX Anti-Slip’s commitment to innovation and safety.
  • Created a consistent brand voice and messaging framework to unify global markets under a single, recognizable identity.

Strategic Communications:

  • Developed a detailed brand positioning strategy to align with TRAX’s growth objectives and expand market reach.
  • Crafted compelling website content, press releases, and thought leadership materials to communicate expertise and value.

Marketing and Collateral:

  • Designed professional brochures, trade show displays, and product packaging to elevate the brand’s visual impact across global markets.
  • Launched integrated digital campaigns to enhance visibility and engage new audiences.

Global Alignment:

  • Tailored materials for regional markets while maintaining brand consistency, ensuring seamless integration of the rebrand across continents.

THE IMPACT

  • Unified Global Identity:

    Positioned TRAX Anti-Slip as a global leader with a cohesive, professional image that resonates with diverse audiences.

  • Market Expansion:

    Strategic messaging and elevated branding opened doors to new markets, driving increased interest and business opportunities.

  • Enhanced Credibility:

    A polished brand presence and consistent communication reinforced trust among existing and potential customers.

Client Testimonial

Get in touch. Let’s make something great together Want the project? Let’s collab Start a new project? Let’s innovate together

We understand the vital role that effective communication plays in the success of any business. Our experienced team is passionate about creating innovative solutions that not only enhance your brand, but also connect with your audience and help you achieve your goals.

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