Four Practices.
One Senior Team.
Everything below is delivered in-house, by the people who set the strategy.
We work with a small number of companies, closely and for a long time.
01.
Brand Elevation
For companies whose reputation has fallen behind what they can actually do. We establish what the business has become, then rebuild the brand to match: position, name, identity and voice.
Naming
Strategy
Identity
Guidelines
Voice & Tone
02.
Corporate Communications & Reputation
The counsel that keeps a repositioned brand intact under pressure: what leadership says, to whom, and in what order.
Executive Communications
Media Relations
Stakeholder & Internal Communications
Issues & Crisis
PR strategy
03.
Mergers & Acquisitions
When our clients buy, merge or divest, we advise leadership through the life of the transaction: positioning the deal for boards, buyers and stakeholders, holding message discipline through diligence and announcement, and leading the brand integration that turns two companies into one.
Deal Positioning
Announcement & Diligence Communications
Employee & Stakeholder Communications
Post-merger Brand Integration
04.
Integrated Marketing & Production
Campaigns and content built to carry the repositioning into the market, produced by our own studio rather than brokered out.
Campaigns
Content Strategy
SEO/SEM
Radio & Television
Creative Direction
Film & Photography
UI/UX, Web & App Development
Copywriting
Sectors
Natural Resources & Energy
Petrochemical
Government & Public Sector
Tourism & Destination
Health
Finance & Insurance
Retail & Hospitality
Arts, Culture & Entertainment
Nonprofit
Our deepest experience is with major Indigenous-owned enterprises, where we have helped take two of Canada’s foremost onto the national stage.
New Brand
Designing a position that will still be right in twenty years.
Rebrand
Reinvention that keeps the trust already earned.
Brand Extension
Carrying an established brand into a new product, market or acquisition.